11 Aug Switching Private Label Manufacturers as an Established Brand
Switching to a new private label contract manufacturer is something that most brand owners will experience at some stage in their business’ journey. If you’re one of them, then we’ve got good news! The process can be quick, painless and hugely beneficial. But why do brand owners choose to move to a new manufacturer, and what benefits does it offer? Read on to find out.
Why do brand owners switch manufacturers?
In our experience, there are three main reasons why brand owners choose to move the production of their personal care cosmetic products to a new manufacturer.
1. Poor service from an existing supplier
The relationship you have with your private label manufacturer is crucial. We’d argue it’s second only to the relationship you have with your customers. If the service you’re getting isn’t up to scratch, it can hurt your business.
2. Reduce costs
Every business wants to reduce its costs, but it’s important to make sure that the reductions are achieved by becoming more efficient, not by reducing the quality of your products or the service you receive from your supplier.
Costs can often be reduced without harming your business at all. Here are some examples of how some private label manufacturers can help you achieve lower prices:
- More efficient manufacturing
- Improved supply chain solutions
- Enhanced formulations
3. Protect supply with secondary manufacturer
As brands continue to grow, there are inherent vulnerabilities associated with a single source supply chain. It can be a wise decision to protect your brand against unforeseen circumstances by bringing in a secondary supplier.
This means that if your primary manufacturer suddenly wasn’t able to produce your products, you have a backup ready and waiting to keep production running smoothly.
Switching to Group55
Unlike other private label cosmetic manufacturers, we have experience in creating our own successful brands and spent two decades working with various contract manufacturers. We understand your challenges and needs from your point of view which helps us provide solutions that work for everyone. Here are some more reasons why working with us will help you grow your brand.
We’re experienced in migrating production quickly and painlessly, with as little to do at your end as possible.
Formulation Matching and Development
Things move quickly in the personal care industry. Our experienced in-house formulation chemists can review your existing products and make sure they’re as good as they can be.
If you’re satisfied with the performance and stability of your products, our team of chemists, mixing personnel and production staff can produce your formulations to exacting standards to maintain quality and consistency.
We put products through six levels of both stability and compatibility testing. This gives you the peace of mind that your products are of the highest quality and will remain so for their entire shelf life, wherever in the world they’re sold.
Quality and provenance
As your brand grows, so does the expectation for quality, reliability and provenance from your customers. We hold ISO 22716 and Soil Association Cosmos Organic accreditations to support claims for your products and have strict quality control procedures that go over and above the industry standard.
We’re constantly scanning our industry and others for new developments. We pride ourselves on creating exciting new products for our customers using methods and ingredients that they didn’t know existed.
Supply chain efficiency
We regularly evaluate our raw material supply chain to make sure we’re getting the best quality and prices possible.
Brand design and marketing
We have over two decades of experience in growing successful brands. Whether it’s designing a new brand or rebranding your existing one, our in-house marketing team are on hand to guide you through the process. We can work with you to design and source packaging as well as offering consultancy on branding, digital marketing strategies, content and more.
We’re continually investing in the latest manufacturing and testing equipment and our high standards result in a facility that you’d be proud to show off to your customers. Our marketing team can work with you to create video content during the production of your products to use on your brand’s social media pages.
If you’re looking for a new private label manufacturer to help you grow your personal care or pet care brand, we’d love to hear from you. Get in touch with us here.