A Double Swoop for Group55 at the Petquip Awards

A Double Swoop for Group55 at the Petquip Awards

Group55, the company behind Animology has claimed its fourth major industry award in two years after winning the Exporter of the Year category and taking silver in Product Innovation of the Year for the new Animology Clean Sheets, at the PetQuip awards 2014.

The PetQuip awards were held at the Majestic Hotel in Harrogate, Yorkshire on Sunday the 14th September, with some of the industry’s biggest movers and shakers in attendance. Of the six industry awards available, it was the firm behind the multi-award winning brand, Animology who were recognised for their outstanding contribution to UK exports within the pet industry as the Preston based company won Exporter of the Year 2014.

Animology has been launched in several new territories this year including Singapore, Malaysia and Thailand, with further new markets to be announced in the coming months. Now sold in over 40 countries worldwide and with 100% of the Animology product range manufactured in the UK, Group55 provide a great example to British businesses aspiring to compete on a global scale.

Commenting on the award received by Group55, the Director General of PetQuip, Amanda Sizer Barrett MBE said:

“A 60 per cent increase in entrants for this year’s PetQuip Awards provided the judges with a real challenge to choose the winners in each category.  For Group55 to scoop the Exporter of the Year is testimony to the determined way in which the company has approached its export marketing strategy.

“Apart from the tenacity of its sales and marketing team and the excellence of its range of pet shampoos and grooming products, Group55 have reaped the rewards of putting together a clear and achievable export business plan.

“To implement the plan, the company has sought guidance from experienced bodies such as UKTI, the Chamber of Commerce and the comprehensive export services provided by the PetQuip trade association.

“The results of all these endeavours speak for themselves.  The company’s achievement is a textbook case of how a determined team can launch and develop a successful export strategy and act on all the expertise and help available to support the firm. I am certain that Animology/ Group 55 will continue to notch up new business successes around the world in 2015.”

In reaction to receiving the awards, Group55’s Export Manager Martin Breen commented:

“We are absolutely delighted to have been awarded these two accolades, and honoured to have received such recognition from the pet industry. Sales of Animology products to overseas markets have increased exponentially over the last year, and we now export to around 40 countries around the world. All our products are manufactured right here in the UK, and strong export performance enables us to reinvest new money within our industry and create a ripple effect of benefit throughout our supply chain. We hope to announce further exciting export developments in the not too distant future.

It was also great to have our latest product, Animology Clean Sheets, acknowledged with the Silver Award for Product Innovation of the Year. We strive to develop products that improve the lives of our customers and their pets and it’s heartening to be recognised by the judges in this way”.

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